How to Get Loads as a New Authority (Step-by-Step)

Getting your MC authority is a major milestone, but the real work begins when you need to find your first loads. Many new carriers feel overwhelmed trying to figure out where to start, how to approach brokers, and which strategies actually work. This comprehensive guide walks you through proven steps to secure consistent freight as a new authority.

Understanding the New Authority Challenge

When you first get your MC authority, you're essentially starting with a blank slate. Brokers don't know you, you have no track record, and the freight market can seem impenetrable. Understanding why this happens is the first step to overcoming it.

Freight brokers work with thousands of carriers, and their job depends on loads being delivered safely and on time. New authorities represent an unknown variable—no delivery history, no reviews, and potentially limited experience navigating the logistics industry.

But here's what many new carriers don't realize: brokers need capacity. There's always freight that needs to move, and with the right approach, you can position yourself as a reliable partner even without years of experience. The key is knowing where to look and how to present yourself professionally.

Step 1: Set Up Your Carrier Profile Correctly

Before you start searching for loads, make sure your business foundation is solid. Brokers will verify your credentials, and any gaps or inconsistencies can disqualify you immediately.

• Active MC and USDOT numbers – Verify both are showing "Active" in FMCSA's SAFER system
• BOC-3 filing – Your process agent designation must be on file and active
• Cargo insurance – Most brokers require $100,000 minimum; many prefer $100,000-$250,000
• Auto liability insurance – $1,000,000 is the industry standard for most freight
• W-9 form ready – Have this completed and ready to send to brokers
• Professional communication setup – Business email and dedicated phone number

Taking time to ensure these details are correct prevents frustrating delays when brokers run their verification checks. Many new authorities lose opportunities simply because their FMCSA information doesn't match their application.

Step 2: Choose the Right Load Boards

Load boards are where most new authorities find their first freight. Not all load boards are created equal, and some are more welcoming to new carriers than others.

The major load boards—DAT, Truckstop.com, and others—all have millions of loads posted daily. However, competition is fierce, and many brokers filter out new authorities automatically. That's why strategy matters more than just having access.

Tips for Load Board Success:

1. Search during off-peak hours – Early morning and late evening often have less competition
2. Focus on lanes others avoid – Difficult pickup locations or tight deadlines can be opportunities
3. Call quickly – The first carrier to call often gets the load
4. Be professional on every call – First impressions determine future opportunities
5. Document everything – Track which brokers you've contacted and their requirements

Many carriers working with our dispatch services find that having experienced dispatchers search load boards dramatically increases their booking rate. Dispatchers know which brokers work with new authorities and can negotiate better rates.

Step 3: Build Direct Broker Relationships

While load boards provide immediate opportunities, building direct relationships with brokers creates long-term stability. Brokers who know and trust you will call you first when loads match your lanes.

Start by identifying brokers in your target lanes. Research companies that handle freight in regions you want to run. Then reach out professionally with your carrier packet ready.

What to Include in Your Carrier Packet:

• MC authority documentation
• Certificate of insurance (current, with proper coverage limits)
• W-9 form
• Equipment list with specifications
• Service area and preferred lanes
• Contact information for dispatch

When you complete a load successfully, follow up with the broker. Ask about their other lanes and express interest in becoming a preferred carrier. Consistency builds trust faster than any credential.

Step 4: Consider Working with a Dispatch Service

One of the fastest ways to get consistent loads as a new authority is partnering with an experienced dispatch service. Professional dispatchers have established broker relationships, know current market rates, and can negotiate on your behalf.

At We Have Lots Of Loads Logistics, we specialize in helping new authorities through our new authority support program. We understand the unique challenges new carriers face and have strategies specifically designed to help you build your book of business.

Benefits of Using a Dispatch Service:

• Access to established broker networks – Dispatchers already have relationships with brokers who trust them
• Better rate negotiation – Experienced dispatchers know current market rates and can push for better pay
• Time savings – Spend your time driving, not searching load boards for hours
• Consistent freight – Dispatchers work to keep you moving with minimal deadhead
• Industry guidance – Learn best practices from professionals who know the business

Our team provides nationwide dispatch coverage for new authorities across all 50 states, helping you find freight wherever you want to run.

Step 5: Focus on Building Your Lane History

Every load you complete successfully adds to your reputation. Smart new authorities focus on building lane history in specific regions rather than chasing random loads across the country.

When you consistently run the same lanes, several things happen:

• Brokers in those lanes start recognizing your company
• You learn the best fuel stops, rest areas, and routes
• Your deadhead miles decrease as you build return load connections
• You can predict freight patterns and position yourself for better loads

Starting with 2-3 consistent lanes and expanding from there creates a stronger foundation than jumping at every opportunity regardless of location.

Step 6: Stay Persistent and Professional

Getting loads as a new authority requires persistence. You will face rejection. Some brokers won't work with you regardless of how professional you are. This is normal and temporary.

The carriers who succeed are those who stay consistent, deliver every load professionally, and continue building relationships even when progress feels slow.

Professional Habits That Win Broker Trust:

• Always answer your phone or return calls quickly
• Provide accurate ETAs and communicate delays immediately
• Send POD documentation promptly after delivery
• Never cancel a confirmed load except for emergencies
• Handle problems professionally without blame or excuses

Within 6-12 months of consistent professional service, most new authorities find that loads come easier. Brokers who rejected you initially may reach out once you've built a track record.

Frequently Asked Questions